Business networking mistakes to avoid

Many people sabotage their networking efforts by making common mistakes, but avoiding them is key to building genuine relationships.

Networking can be one of the most powerful tools for business growth, but only if it’s done well. Many people unknowingly sabotage their efforts by falling into common traps. Here are three of the biggest mistakes to avoid:

1. Talking too much about yourself. It’s tempting to jump into your pitch, but networking isn’t about monologues. It’s about conversations. Show genuine curiosity by asking questions and listening carefully. People remember how you made them feel, not just what you said.

2. Failing to follow up. Meeting someone is only step one. If you don’t reach out afterwards, you’re just another face they won’t remember. A simple thank-you message or a thoughtful LinkedIn note can make all the difference.

3. Only showing up when you need something. Networking is a long-term game. If the only time you reach out is when you’re asking for help, people will notice. Build relationships when you don’t need anything. That way, when you do, you’ll already have trust and goodwill in place.

Networking is most effective when it feels authentic, not transactional. Avoid these mistakes, and you’ll find that people are far more willing to connect, collaborate, and support you.